Marketing services built for trade businesses.
Pick and mix individual services or work with us as your outsourced marketing department.
Every service we offer has been built around one type of client: UK trade and service businesses. Plumbers, builders, electricians, roofers, landscapers, decorators — and the companies that support them. We don't work with everyone. We work with you.
Website Design for Trade Businesses
Premium websites engineered to convert visitors into qualified enquiries.
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Website Improvements and Ongoing Maintenance
Surgical upgrades to speed, UX and conversion on your existing site.
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Local SEO for UK Trade and Service Businesses
Rank for the searches that drive real revenue in your service area.
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Google Business Profile Optimisation for Tradespeople
Show up first in local map packs and win more enquiries.
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Social Media Content for UK Trade Businesses
Consistent, premium content that positions your brand above the crowd.
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Video Marketing for Trade and Service Businesses
Cinematic project films and short-form video that builds trust fast.
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Marketing Strategy for UK Tradespeople
A clear, prioritised plan tied to your business goals — not vanity metrics.
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Marketing Campaign Planning for Trade Businesses
Seasonal and recruitment campaigns that fill the pipeline.
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Instant Quote Tool
Embedded price calculator for trade websites. Visitors get an instant quote without calling.
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AI Lead Qualification Agent
Qualifies every lead 24/7. Customers get an instant response, you only receive genuine enquiries.
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Interactive Competition & Lead Capture Tool
Spin-the-wheel, prize draws and scratch cards for events and websites. Captures leads instantly.
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Your website is your best salesperson. Is it working?
Your website isn't a brochure — it's a sales tool that works 24 hours a day. For trade and service businesses, that means a site built to rank locally, load instantly on mobile, and turn visitors into phone calls and enquiry forms without friction.
Every Furious Digital website is built from scratch around your specific services and the areas you work in. We include individual local service pages from day one, fast mobile performance, genuine photography of your work, and a structure designed to rank — not just look good at launch.
Most trade websites fail because they're built by agencies who don't understand how local search works. We do.
Good bones, wrong results. Let's fix exactly what's holding it back.
If your current website has good bones but isn't performing, you don't always need to start from scratch. Sometimes the problem is a slow load time that's killing your Google ranking. Sometimes it's a layout that loses visitors before they find your phone number. Sometimes it's missing local service pages that should be ranking for specific towns.
We audit your existing site, identify exactly what's holding it back, and fix those specific issues. No unnecessary rebuilds, no bloated retainers — just the changes that will make the biggest difference to your enquiry rate.
- Core Web Vitals fixes
- Mobile UX overhaul
- Local keyword page builds
- Contact form optimisation
- Google review integration
Rank for the searches that drive real revenue in your area.
Local SEO for trade businesses is not the same as general SEO. The goal isn't to rank for broad national terms — it's to appear at the top of Google when someone in your service area searches for exactly what you do.
That means optimising your Google Business Profile for the Map Pack, building individual service and location pages on your website, generating consistent reviews, and publishing content that builds your authority in your trade. Every element is connected.
We've written in depth about how this works — how to rank on Google as a UK tradesman and the five most common reasons trade businesses don't appear in Google are good starting points if you want to understand what's involved before we talk.
The Map Pack is free to appear in. Most trades never optimise it properly.
The Google Map Pack — the three businesses that appear above all other results for local searches — is the highest-converting real estate in local search. It's free to appear there. But appearing consistently at the top requires a fully optimised, actively maintained Google Business Profile.
Most trade businesses set theirs up once and forget it. We treat GBP as an ongoing channel: the right primary category, a complete service list, consistent weekly posts, a review generation system, and photo uploads that signal to Google that your business is active and trustworthy.
We also set up and optimise your Bing Places listing — Bing's equivalent of GBP — which most of your competitors have never touched. Read our complete GBP checklist for UK tradespeople to see exactly what a fully optimised profile looks like.
Visible every week. In every area you work. Without you lifting a finger.
For trade and service businesses, social media isn't about going viral. It's about being consistently visible to the customers and referral sources in your area — so that when they need someone, your name is already familiar.
We produce and schedule your social content end to end: project photography, short-form video clips, written posts and stories, all formatted for the platforms that matter to your trade. We don't recycle the same generic content across clients — every post is specific to your business, your work, and your target area.
- TikTok (where relevant to your trade and audience)
One 90-second film of your best project is worth more than any written testimonial.
For high-value trade work — extensions, renovations, commercial contracts, premium installations — video is the fastest trust-builder available. A 90-second film of a completed project, filmed and edited to a high standard, does more for your credibility than any written testimonial.
We produce two types of video content: cinematic project films (longer-form, used on your website, LinkedIn, and in proposals) and short-form clips (used for social media, Google Business Profile posts, and Reels). Both are filmed on location at your completed projects and edited to reflect the quality of your work.
Video also gives you a significant SEO advantage — VideoObject schema and YouTube optimisation can put your business in front of searchers who never reach the standard text results.
Stop guessing. Start with a plan tied to the numbers that actually matter.
Most trade businesses don't have a marketing strategy — they have a collection of things they've tried. A website here, a Facebook page there, a burst of Google Ads when it went quiet. None of it joined up. None of it measured.
A Furious Digital marketing strategy gives you a clear picture of where your best opportunities are, what order to address them in, and what success looks like in numbers you actually care about — enquiries, job values, repeat clients. We map your current position, benchmark your local competitors, identify the gaps, and build a 12-month plan around filling them.
Strategy is available as a standalone engagement or as the starting point for a full outsourced marketing relationship.
Fill the quiet months. Capitalise on the busy ones.
Every trade business has seasons — times of year when the phone goes quiet, times when you're turning work away. Campaign planning is about smoothing those peaks and troughs by getting the right message in front of the right audience at the right time.
We plan and execute targeted campaigns for specific goals: filling the diary in a slow month, winning a new type of client, recruiting subcontractors or apprentices, launching a new service area, or promoting a specific job type before its peak season.
Campaigns run across paid social, email, Google Ads, and content — whichever channels fit the objective and the budget. Every campaign has a clear goal, a defined audience, and a way of measuring whether it worked.
Stop losing leads who want a price before they'll pick up the phone.
Most trade websites make potential customers work too hard. They find you, they like what they see — and then they hit a "call us for a quote" dead end. Half of them leave without making contact because they're browsing at 9pm and they're not ready to call.
An instant quote tool removes that barrier entirely. Visitors enter their job details — type of work, rough scope, location — and get an immediate price range on screen. No wait. No phone call needed. Because it runs 24 hours a day, it captures the leads your competitors are missing while their phone is switched off.
Every lead captured through the tool arrives with their job details already attached — so you're walking into every conversation knowing exactly what they need.
- Custom job types configured for your trade
- Instant price range shown on screen
- Lead details captured before enquiry is sent
- Works 24/7 — captures evening and weekend leads
Your fastest responder — qualifying every lead before it ever reaches you.
Speed of response is the single biggest factor in lead conversion for trade businesses. A potential customer who submits an enquiry at 2pm and hears nothing until the following morning has already called three other tradespeople.
The AI Lead Qualification Agent responds instantly — any time of day, across every channel you use. It asks the right qualifying questions, confirms the job is in your area and within scope, and either books a callback or sends you a full lead summary directly. You only deal with enquiries that have already been qualified.
The result is faster response times without more work on your end — and a qualification layer that ensures you only speak to serious, in-scope enquiries.
Turn competitions and events into a pipeline of new leads.
Competitions and giveaways are one of the fastest ways to build an audience — but most trade businesses run them on social media and collect nothing useful. A like or a share doesn't give you a name, a number, or a service interest.
An interactive competition tool changes that. Spin-to-win wheels, digital scratch cards and prize draws are embedded on your website or linked directly from your social posts. To enter, visitors submit their contact details. You get a list of people in your area who've actively engaged with your brand — along with permission to follow up.
These tools work at trade events and exhibitions too — running on a tablet at your stand and collecting a lead from every visitor who wants a chance to win.
- Spin-to-win wheel
- Digital scratch card
- Prize draw entry form
- GDPR-compliant consent built in
- Instant lead notification to your phone or email
Frequently Asked Questions
Ready to see where you stand?
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