Marketing for Tilers. Fill Your Books With the Jobs You Want.

Bathroom and kitchen renovation is one of the most searched home improvement categories in the UK. Homeowners planning a bathroom refurbishment, a new kitchen floor, a wet room installation, or a full natural stone project start on Google before they make a single phone call. The problem for most tiling businesses is that their online presence does not reflect the quality of their work. A Facebook page with posts from two years ago, a Google Business Profile with no recent photos, and a website with no portfolio is invisible to the homeowners searching right now in London, Manchester, Birmingham, Leeds, Bristol, Edinburgh and every other UK city where bathrooms and kitchens are being renovated. The search opportunity is significant. Bathroom tiling, floor tiling, wet room installation, natural stone laying, large-format porcelain, herringbone tile work, and commercial tiling generate tens of thousands of monthly searches across the UK. Tilers who have invested in their online presence — portfolio website, active Google Business Profile, consistent Instagram content — are winning the best jobs. Those who have not are taking whatever comes through the door, often at lower margins. AI search tools are widening that gap. Tools like ChatGPT and Google AI Overviews now recommend local tilers directly in response to renovation searches. Tilers with strong review profiles, detailed website content covering their specific tile types and project specialisms, and well-optimised Google Business Profiles are the ones being recommended. Those without are invisible to a growing share of potential customers. Visit our services page to see everything we offer, or view our packages to find the right level of support for your tiling business.

Furious Digital works with tiling businesses across the UK — from sole traders specialising in bathroom and kitchen tiling in their local area to companies handling large-scale commercial and residential tiling contracts in multiple cities. Our approach is built around the specific searches your customers make, the visual nature of your trade, and the specific way tiling work is found and won online. We start with local SEO targeting bathroom tiling, kitchen tiling, floor tiling, wet rooms, natural stone, large-format porcelain, outdoor tiling, and commercial tiling in your service area. Google Business Profile optimisation gets you ranking in the map pack for local tiling searches. We create social content that showcases your projects on Instagram — tiling is one of the most Instagram-friendly trades, and consistently posting high-quality project photography builds a following that converts directly into enquiries from homeowners in your area. We optimise for voice search, since homeowners searching for tilers frequently use phone assistants for hands-free research. We build AEO content that gets your business recommended by ChatGPT, Perplexity and Google AI Overviews when homeowners search for tilers. Bing SEO covers the homeowners using Microsoft Copilot. Video content — project timelapses, tile transformation reveals, grouting close-ups — performs well on YouTube, Instagram Reels and TikTok and drives both search and social discovery. The result is a consistent pipeline of bathroom, kitchen, floor and commercial tiling enquiries.

We only work with trade and service businesses. For tiling companies, that means we understand that this is a visually driven trade where a portfolio of high-quality bathroom, kitchen and natural stone projects, presented properly on your website and Instagram, converts enquiries at a significantly higher rate than text-only marketing. We understand the terminology your customers use — porcelain, ceramic, travertine, herringbone, book-matched stone, wet room systems, large-format tiles — and we build content around those search terms. We know that tiling projects vary widely in value, from a bathroom floor to a full natural stone renovation, and that the marketing needs to attract the type of work you actually want. We know which UK cities have the highest renovation search volumes and we target your content accordingly. We also understand that tiling businesses face competition from general builders and flooring companies offering tiling as a secondary service. We position your specialist skills — the precision, the knowledge of materials, the quality of your grouting and finishing — as the reason customers should choose a dedicated tiler over a generalist. We build your reputation as the tiling expert in your area. No jargon, no long contracts, no generic content that could have been written for any trade.

When we build a tiling business's digital marketing presence, the first visible results typically appear within 30 to 60 days — your Google Business Profile begins ranking in the map pack for local tiling searches, your website starts appearing in organic results for targeted keywords, and your social channels start generating engagement and enquiry traffic from project photography. Within three to six months, most tiling businesses we work with are generating consistent inbound enquiries for the specific work they want — bathroom tiling, kitchen tiling, natural stone, commercial contracts, or a mix across all areas. The portfolio content we help you build and present online begins working as a sales tool, converting homeowners who are comparing multiple tilers and deciding who to trust with their bathroom renovation. At six to twelve months, the compounding effect of consistent SEO, regular social content, a growing review profile and project video content means your business becomes the dominant online presence for tiling in your local market. AI-optimised content means your business appears in ChatGPT and Google AI Overviews when homeowners search for tilers in London, Manchester, Birmingham or wherever you work. Every package includes clear reporting on traffic, enquiry volumes, ranking positions and social performance. Get in touch to book your free marketing review.